How do URL Shortener impact SEO?

As the popularity of Facebook and Twitter is going through the roof, so is that of link compressor. There are basically two types of Google link shortener, the ones that we use ourselves to shrink URL to post on Twitter without exceeding the character limit and the ones that social networks use automatically every time an item is stimulated outside their systems.

Both these measures help SEO professional greatly to determine the strength or authority of a website. Now you must be thinking do they tell us about the same thing, aren’t you? The most important question here is that does the use of URL shortener hurt the SEO? To your relief it is good all the way here and the inferences are even better. According to Google, use of create short link tool has absolutely no adverse influence on the SEO given that the Google link shortener is working correctly, treating the conversion as a 301 redirect

This should alert you to one potential drawback that might happen, if you are employing a chain conversion of link shortener (which is very likely but you never know what might tempt you), you are basically introducing a daisy chain of 301 redirects which can cause a few issues (at least with BING).

Link Shorteners Change ‘No Follow’ Tag

One of the most significant thing that comes out of all this is that there is usually a ‘NoFollow’ tag on social media websites. This is usually a standard practice which is used to stop the misconduct wherein a link from Facebook, for instance, counts towards the PR (PageRank) of a site, artificially inflating its authority.

Search engines regard the ‘NoFollow’ tag and do not pass any value through the URLs on the page, but Google short link generator’s fail the process and shorten web address are followed back by search engines and at least some value does flow with them.

This is indeed a good news for Twitter and Facebook users who use it as a part of their social marketing campaigns and an even better news for those who post content on Facebook that leads back to their websites.

URL Shortener by SmallSEOTools

At SmallSEOTools, we have developed many SEO tools that help our users immensely. Our recent launch is a link compressor which is a short URL generator tool to create short link. It is a free link shrink tool; there is no sign-up or registration required in order to use this tool and make link shorter. Moreover, it is a very simple and user-friendly short URL generator, all you need is a good internet connection.